Consumer Link's Online Focus Groups and Bulletin Boards are innovative tools that bring additional depth and insight to traditional qualitative research. Our online qualitative approach is ideal for:
- Low Incidence and Busy Respondents
- Sensitive Topics
- Product, Advertising and Website Research
We have found that respondents form strong bonds with one another during the online process. Here is what one mom had to say from one of our numerous studies:
"I liked hearing from other moms - their life and struggles, their successes and relating it to my own life. I'm not alone and I felt a camaraderie with all the women who participated."
Bulletin Boards are highly involved discussions that unfold over extended time frames. Participants offer thoughts with great clarity and depth. We often host Bulletin Boards prior to in-person groups for homework assignments.
- Greater Insight and Respondent Honesty
- Geographic Diversity
- Convenience for Respondents and Observers
Online Focus Groups
Online focus groups provide fast, top level reactions to concepts and media from geographically dispersed respondents. Respondent anonymity elicits direct, honest feedback helping clients quickly get to the heart of any issue.