About Us

Since When?
Since 1997 we have been committed to bringing qualitative research to life. We are highly trained, dedicated consultants. Our integrity, and the ability to craft awesome focus groups set a new standard for the industry. We come from the worlds of advertising, research suppliers and the client side.

We Love What We Do
Whether conducting your study at a facility, in homes or online, we bring a professionalism and level of creativity that has been called “addictive.”

Smart Research
We are a boutique qualitative research firm. This means we will give you the specialization, service and expertise lacking at large market research firms. We offer clients fresh ideas achieved by a collaborative approach. On every project, a client partner works directly with a consultant with 20+ years of experience. This same consultant handles the fieldwork, moderation and analysis of results.

Insightful Results
Our clients return again and again for problem solving, dedicated work, and ongoing brainstorming that ultimately creates vital, insightful research.